Internet gambling: Threat or opportunity?
The likelihood Internet poker will soon be legal in the United States is igniting a fear among some tribal leaders that online gambling will impact revenue from tribal government casinos. Internet gambling proponents contend the fears are unwarranted as online gamblers represent a segment of the public that is not patronizing casinos. By Dave Palermo, Indian Country Today Mar 8, 2010
The likelihood Internet poker will soon be legal in the United States is
igniting a fear among some tribal leaders that online gambling will
impact revenue from tribal government casinos. Internet gambling
proponents contend the fears are unwarranted as online gamblers
represent a segment of the public that is not patronizing casinos.
The
controversy is greatest in California, where the Morongo Band of
Mission Indians is proposing an intrastate Internet poker Web site in
partnership with Los Angeles area card clubs. California tribes
generate $7.3 billion a year in casino revenue, the largest share of
the $26.8 billion won in 2008 by 442 government casinos operated by 237
American Indian tribes and Alaska Native villages in 28 states.
Morongo’s
proposal comes as Rep. Barney Frank, D-Mass., is advocating federal
legislation legalizing, regulating and taxing Internet poker. Frank’s
bill is one of three pieces of legislation in Congress that would
legalize online gambling, including the Bipartisan Tax Fairness and
Simplification Act sponsored by Sens. Ron Wyden, D-Ore., and Judd
Gregg, R-N.H.
“Card game gambling on the Internet would take
business away from brick-and-mortar casinos,” Robert Smith, chairman of
the Pala Band of Mission Indians and a director of the California
Tribal Business Alliance, wrote in a letter to state legislators. He
called the Morongo proposal “a Trojan horse for the wholesale expansion
of non-Indian, off-reservation gambling.”
Chairman Daniel Tucker
of the Sycuan Band of the Kumeyaay Nation in December successfully ran
for chairman of the California Nations Indian Gaming Association, a
coalition of 25 tribes, to “lead the fight” against Frank’s “outrageous
and unjust” federal legislation.
“The recent drive by members of
Congress to legalize Internet casino gambling nationwide represents the
greatest threat to Indian gaming in the last 20 years,” Tucker said.
The
Tribal Alliance of Sovereign Indian Nations, a group of 14 of southern
California’s most successful gaming tribes, is also opposed to the
federal legislation.
It does not appear the sentiment of
California tribes is shared by indigenous nations across the United
States. Tribal Chief Miko Beasley Denson of the Mississippi Band of
Choctaw Indians and the United South and Eastern Tribes, a coalition of
25 indigenous nations, has asked Congress to study the issue.
If
Frank’s legislation does not impact tribal-state gambling agreements or
amend the Indian Gaming Regulatory Act of 1988, “it has the potential
to create economic development opportunities for Indian country,”
Denson and Chairwoman Lynn Malerba of the Mohegan Tribe said in letter
to USET President Brian Patterson.
Existing federal law does not
prohibit intrastate online gambling. But states like California have a
significant advantage over other states in creating interstate, online
player-banked poker Web sites. States with smaller populations could
not generate a significant betting pool.
“States like
Connecticut and Mississippi. … are unable to support an intrastate
Internet gaming system,” Denson and Malerba said in their letter.
Frank’s bill could level the playing field, enabling tribes to form
coalitions to pursue online poker and other player-banked games.
The
National Indian Gaming Association stands mute, pledging to take a
stand on the matter at its April membership meeting in San Diego. The
American Gaming Association, the lobby for the commercial casino
industry, is neutral on Internet wagering. Harrah’s Entertainment, the
country’s largest casino company, has spent more than $3 million
promoting Internet gambling, hoping to capture some of the $5.9 billion
wagered each year on illegal Web sites by online poker players and
sports bettors.
Proponents of Internet wagering believe tribal
concerns about cannibalization are unwarranted because online gamblers
are primarily poker players and sports bettors who do not patronize
casinos.
On average, 80 percent of casino revenue comes from
slot machines with another 15 percent generated by table games such as
blackjack and mini-baccarat. Poker, a player-banked game, normally
generates less than 5 percent of a casino’s revenue.
Slot
customers are termed “risk” gamblers while players at poker, other
table games and horse and sports bettors are “skill” gamblers who are
students of the odds. Most commercial casinos place race and sports
books adjacent to the poker room
“The profile of the U.S. online
player is a skilled poker player,” said Lewis and Roca attorney Anthony
Cabot, an authority and author on Internet gambling. “He doesn’t go to
casinos.”
“The person on the Internet is certainly a different
profile of gambler than the individual going to the casino,” said Las
Vegas attorney Toni Cowan, who previously worked for the National
Indian Gaming Commission, the federal regulatory agency for tribal
government casinos.
“The whole cannibalization argument is really suspect,” said Sue Schneider, a consultant with eGamingBrokerage.com.
Experts
contend whatever negative impact online poker would have on
brick-and-mortar casinos will likely be far offset by the Internet
marketing advantages.
Playing with figures
There are
numerous studies on the size and potential impact of Internet wagering.
International online poker and sports wagering, according to the most
prominent survey is a $21 billion industry, about $5.9 billion of which
comes from U.S. gamblers.
PricewaterhouseCoopers estimates
online wagering nationwide would generate $10.1 billion to $41.85
billion in federal taxes and fees over a 10-year period. BolaVerde
Media Group, an Internet gambling consultant which analyzed PWC figures
for Congress, said the lower figure is more realistic.
Another
study shows California poker players bet $300 million a year on the
approximately 2,355 wagering Web sites, many of which are in the
Caribbean and Central America. Sacramento gambling attorney Martin
Owens believes 1.4 billion Californians are wagering on the Internet.
Weaving
through all the studies, it is difficult to grasp what impact legal
online wagering will have on tribal and commercial casinos. But there
are informed opinions.
“Until it happens, it’s hard to tell,”
Cabot said. “My personal feeling is from an economic standpoint
Internet gambling does not have a negative impact on land-based
casinos. In fact, it’s the opposite. Once land-based casinos – tribal
or commercial – embrace Internet gambling they will find it’s going to
be a valuable tool to bring traffic to their facility.”
If the
most often quoted figure of $5.9 billion a year in U.S. Internet wagers
is accurate, the online industry will likely have a minimal impact on
casino revenues, positive or negative.
Americans in 2007 lost
$92.3 billion gambling at tribal and commercial casinos, racetracks,
card clubs and lotteries, according to Christiansen Capital Advisors
Gross Annual Wager. Of that amount, $60.4 billion was won by tribal and
commercial casinos.
Promoters of online wagering contend
legalization will result in double-digit growth of the online poker
industry, igniting what has been a dormant era for tribal and
commercial casino gambling.
After a decade of robust growth,
casinos operated by Indian tribes and Alaska Native villages won $26.8
billion in 2008, a meager 1.5 percent jump over 2007, according to the
National Indian Gaming Commission and Alan Meister’s 2009 – 2010 Indian
Gaming Industry Report. Revenues for 2009 are expected to drop for the
first time since passage of the Indian Gaming Regulatory Act of 1988.
California
has in a decade evolved into a maturing market showing early signs of
saturation. Revenues in 2008 fell 6 percent, from $7.8 million to $7.3
million. With the slowing market demand a handful of tribes that
negotiated the right to increase their complement of machines from
2,000 to 5,000 have yet to install the devices.
Morongo Chairman
Robert Martin and other supporters say tribes and the state are missing
out on millions in online poker proceeds.
“We want to be out in
front on this. It’s gaming, and we feel we have expertise in gaming.
We’re not going to sit back and let all those dollars leave the state.”
Chairman
Richard Milanovich of the Agua Caliente Band of Cahuilla Indians in
Palm Springs, Calif., is neutral on the Morongo proposal but “intrigued
with the notion of intrastate Internet poker.”
But other
California tribes believe intrastate poker would violate the tribal
exclusivity on casino gambling written into tribal-state agreements, or
compacts. Those agreements guarantee the state a “revenue share” of
casino profits amounting to $365 million a year, far more than the $30
million to $50 million a year that the most optimistic supporters
contend will be generated with online poker.
Much ado about nothing?
Four
states – California, Iowa, Florida and New Jersey – are proposing some
form of intrastate Internet poker. Pundits, however, do not believe the
state measures or congressional proposals stand any chance of passage
in the current 111th Congress.
That has not prevented many
tribes in California and elsewhere from going into apoplexy over the
perceived threat of online wagering, urged on, no doubt, by lawyers,
lobbyists and consultants some believe have limited knowledge of the
casino industry or Internet gambling.
“A lot of lobbyists don’t
mind making fires so they can put the kibosh on them,” said a prominent
Washington, D.C., tribal political consultant who requested anonymity.
“California is the tail wagging the dog because of the state issues. On
the federal level, there’s no real chance of passage.”
Nevertheless,
gambling observers believe Internet wagering will become a reality. The
trends are clear. Forty years ago the only legal gambling in the United
States were casinos in Las Vegas and a few racetracks. Casinos opened
on the Atlantic City Boardwalk in 1978 and today there are commercial
casinos in 12 states, tribal government casinos in 28 states,
racetracks in 29 states, lotteries in 43 states and racetrack slots or
“racinos” in 12 states.
“Federal legislation on Internet
wagering is inevitable,” Cabot said. “But unless a bill gets attached
to something that has a likelihood of getting through the House and
Senate it has very little chance of success this session.
“Legalization
on a national level will come about as states embrace intrastate
Internet gambling and start to break down the barriers. Then something
will come up on a federal level and it will have less resistance.”
Helping remote tribes
Sovereignty is a major issue with online wagering.
“There
has always been a feeling that if we’re not going to stop Internet
wagering we want to be on an equal footing with the states in terms of
regulatory authority,” said a tribal lobbyist who requested anonymity.
Online
wagering is also viewed by many as a means by which remote tribal
casinos in the Great Plains and Southwest can reach out to customers.
Seventy of 405 tribal casinos audited by the NIGC in 2008 – mostly
small tribes near urban areas – generated 70.9 percent of the revenue.
Most tribal casinos are marginal operations.
“Some Indian
casinos have been wildly successful, but it’s a small portion of the
total number of tribes,” Cowan said. “The big handicap for many tribes
is they are out in the middle of nowhere. They don’t have the people
Connecticut has, or New York state, or California. Without the Internet
how are they going to reap the benefit of the Indian Gaming Regulatory
Act?”
Urban tribal casinos would likely use the Internet as a
marketing tool. “The rural situation is different,” Cabot said. “The
Internet gives remote operations an opportunity to generate incremental
revenue they otherwise would not have gotten. It becomes a separate
sort of industry as opposed to a complimentary sort of industry.”
Such
is the case with the Mohawk Council of Kahnawá:ke near Montreal,
Canada, which operates Mohawk Internet Technologies, a lucrative tribal
government enterprise and Internet service provider for e-businesses,
including online poker.
That doesn’t mean, of course, that impoverished tribal nations will reap riches with the Internet.
“I
have never been convinced that a Lakota Internet casino based on Pine
Ridge is going to do that much business,” said a tribal Capitol Hill
consultant.
A tribal policy for the future
Cyberspace is
regarded as the inevitable wave of the future, which many believe
should be embraced by tribal governments. Retail conglomerates such as
Wal-Mart, Williams Sonoma, JCPenney and others have utilized the
Internet to expand their markets. Should tribal casinos do the same?
“That’s the intelligent way to look at it,” Cowan said. “You’re not going to be able to keep this horse in the barn.”
“Internet
gambling is inevitable and the sooner tribes get entrepreneurial about
it and not be afraid of it the better off they will be,” Schneider
said. “Some tribes are there with it. Others are not, and should be.”
